Toxic algae blooms are a worldwide phenomena, which appear to be increasing in frequency and severity. These natural events cause product contaminations that often have significant economic consequences, includingsupply interruptions due to closed fishing grounds, losses from human illness, and...

This paper generalizes the standard error correction model and applies this more general modeling procedure to an analysis of the spinach e-coli outbreak on consumer demand.

This research is aimed at investigating the consumer’s preference for food produced in Taiwan and the economic benefits for the country of origin labeling. The study uses both experimental auction and contingent valuation method (CVM) to investigate factors that affect the consumer’s...

In this study we modeled demand interrelationships of at-home nonalcoholic beverage consumption in the United States using a unique data set developed using Nielsen HomeScan panel data of household purchases of nonalcoholic beverages over the period January 1998 through December 2003. We used 72...

Though brand loyalty has been studied extensively in the marketing literature, the relationship between brand loyalty and equilibrium pricing strategies is not well understood. Designing sales pricing strategies involves two key decisions: the percentage reduction in price from the existing...

The objective of the paper is to simulate the corporate value of Champagne makers by takinginto account the Champagne market evolution. These measurements are conducted by linkingfinancial debt, performance and valuation to a vertical coordination model of production-consumptionwithin a cobweb...

In an increasingly globalising market, innovation is an important strategic tool for micro, small,and medium sized enterprises (SMEs) to achieve competitive advantage (Avermaete et al.,2004a; Gellynck et al., 2007; Murphy, 2002). Innovation can be defined as an ongoing processof learning, searching and...

This study investigates the strategic behaviour of food industry firms. Its two goals are to:(i) characterise strategies being employed; and(ii) identify distinct approaches to information-sharingData from an interview-format survey of Danish food industry firms are used to characterisestrategy at...

result, enterprises in the agribusiness sector are increasingly exposed to the public eye (Jansen/Vellema: 2004). The perception of consumers and other stakeholders - which are according toFreeman “any group or individual who can affect, or is affected by, the achievement of the...

In a scenario characterized by the globalization of the markets, the competitiveness of firmsacross the industries and mainly in the agri-food sector is linked to their capability to make distinguishabletheir products and communicate their uniqueness. Branding can concretely answerto these needs...