Using survey data on cultural consumption by about 650 university students, this article proposes a market segmentation and some rule-of-thumb managerial implications for the music industry. The aim is to show how technological innovation impacts on the structure of consumer preferences....

Using survey data on cultural consumption by about 650 university students, this article proposes a market segmentation and some rule-of-thumb managerial implications for the music industry. The aim is to show how technological innovation impacts on the structure of consumer preferences....

Using survey data on cultural consumption by about 650 university students, this article proposes a market segmentation and some rule-of-thumb policy implications for the music industry. Consumption behaviors, listening habits and musical preferences are explained by a large number of variables...

[ITALIANO] Le preferenze dei consumatori si stanno trasformando in maniera decisa nei confronti della musica digitale. La diffusione del file sharing e della musica attraverso internet ha modificato profondamente il mercato musicale, i ruoli e le interrelazioni fra gli agenti economici. Il...