In a scenario characterized by the globalization of the markets, the competitiveness of firmsacross the industries and mainly in the agri-food sector is linked to their capability to make distinguishabletheir products and communicate their uniqueness. Branding can concretely answerto these needs...

Rice sector contributes significantly to secure households with regard to their food needs but also to the creation of employments and income generation. The sector development and its evolution over the years have been marked by various policies and approaches. These development stages of the...

The globalization of markets, increased specialization in customers services, shorter lead times,are among the main factors influencing the change in firms organization. The firms disintegrationis growing, leading to an increased demand for collaborative management along the supplychain. The...

Farmers Markets are receiving an increasing attention by both food chains actors and socialscientists. Economic and sociological studies are contributing to the comprehension of theseforms of exchange. Both consumers and producers are fostering their expectations about therenewal of a mode of...

Food consumers often query or ignore the risk assessments of scientists, the food industry andpublic bodies. This is widely acknowledged. It has been suggested that this ‘expert-lay discrepancy’is a relatively straightforward upshot of the fact that lay people lack the knowledge andtechnical...

This paper aims at comparing the innovative potential of leading food processing companies inemerging and developed economies. We asked ourselves how the clearly differing economicand social conditions of two areas that are only comparable in terms of their number ofinhabitants (about 16 to 18...

As national economies have integrated through removal of trade barriers, the potential for offshoringproduction was quickly recognized as a strategy to enhance firm performance. At thesame time, labor market reforms opened the door for outsourcing of labor services to specialistfirms that supply...

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In recent decades the northwestern part of Germany (Weser-Ems region) has come to focus on intensive pork production. This has led to public outrage about the disposal of biological waste, farmers’ complaints about the high cost of leasing land, soaring risks of animal diseases, and the...