Li, Shuo; McCluskey, Jill J.; Mittelhammer, Ron C. - In: Journal of Food Distribution Research 43 (2012) 3
This study evaluates the effect of a quick-service restaurant (QSR) strategy which changes de-fault calorie-dense menu items to healthier options on children’ menu consumption behaviors. A series of difference-in-differences (DID) models are estimated to compare sales between treat-ment...