Consumer’s preferences for cured ham are investigated with conjoint analysis. A mixed rank-ordered logitmodel which … consumers’ socio-demographic traits affect their price-sensitiveness and whether consumer’ssensory (hedonic) valuations and … show that consumers with a low-medium age and income are moreprice sensitive. Consumers more leaned sensorially towards the …

Using dry-cured ham as an anchor product, consumers’ preferences for EU Quality Certification schemes, region of origin … analysed to what extent consumers’ socio-demographic traits affect their price-sensitiveness and whether consumers’ sensory … attributes. Results show that consumers with a low-medium age and income are more price sensitive. Consumers more inclined …

, two surveys were addressed to consumers and distributors, in Pamplona. These are the two main actors in the agro …-food chain involved in the future development of the organic market. Consumers have been segmented according to lifestyles and …