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Benefit Evaluation of the Country of Origin Labeling in Taiwan: Results from Auction Experiment

Chern, Wen S.; Chang, Chun-Yu - 2009

). Experimental auctions of Taiwan and China preserved olives as well as Taiwan, China and Vietnam oolong teas were conducted using ….13% for Taiwan products over their alternatives of China olives, China oolong tea, and Vietnam oolong tea, respectively. Based … on the CVM, the estimated premiums for Taiwan over China olives from a Logit model is 67%, and the premiums for Taiwan …

Persistent link: https://www.econbiz.de/10009444694

Demand Interrelationships of At-Home Nonalcoholic Beverage Consumption in the United States

Dharmasena, Senarath; Capps, Oral - 2009

In this study we modeled demand interrelationships of at-home nonalcoholic beverage consumption in the United States using a unique data set developed using Nielsen HomeScan panel data of household purchases of nonalcoholic beverages over the period January 1998 through December 2003. We used 72...

Persistent link: https://www.econbiz.de/10009444730

Measures of Brand Loyalty

Allender, William J.; Richards, Timothy J. - 2009

Though brand loyalty has been studied extensively in the marketing literature, the relationship between brand loyalty and equilibrium pricing strategies is not well understood. Designing sales pricing strategies involves two key decisions: the percentage reduction in price from the existing...

Persistent link: https://www.econbiz.de/10009444737

The Financial Value of Champagne Houses in a Cobweb Economy

Declerck, Francis; Cloutier, L. Martin - 2008

The objective of the paper is to simulate the corporate value of Champagne makers by takinginto account the Champagne market evolution. These measurements are conducted by linkingfinancial debt, performance and valuation to a vertical coordination model of production-consumptionwithin a cobweb...

Persistent link: https://www.econbiz.de/10009444749

Innovation in Traditional Food Networks

Gellynck, Xavier; Kuhne, Bianka - 2008

In an increasingly globalising market, innovation is an important strategic tool for micro, small,and medium sized enterprises (SMEs) to achieve competitive advantage (Avermaete et al.,2004a; Gellynck et al., 2007; Murphy, 2002). Innovation can be defined as an ongoing processof learning, searching and...

Persistent link: https://www.econbiz.de/10009444750

Information-Sharing and Strategy by Food Industry Firms

Baker, Derek; Hjorth Lind, Kim Martin; Hansen, Henning Otte - 2008

This study investigates the strategic behaviour of food industry firms. Its two goals are to:(i) characterise strategies being employed; and(ii) identify distinct approaches to information-sharingData from an interview-format survey of Danish food industry firms are used to characterisestrategy at...

Persistent link: https://www.econbiz.de/10009444751

Legitimating Business Activities Using Corporate Social Responsibility: Is there a Need for CSR in Agribusiness?

Heyder, Matthias; Theuvsen, Ludwig - 2008

result, enterprises in the agribusiness sector are increasingly exposed to the public eye (Jansen/Vellema: 2004). The perception of consumers and other stakeholders - which are according toFreeman “any group or individual who can affect, or is affected by, the achievement of the...

Persistent link: https://www.econbiz.de/10009444752

Brand-Based Competition in the Agri-Food Sector: Evidences from Italian SMEs

DelVecchio, Pasquale; Ndou, Valentina; Sadguy, Nezha - 2008

In a scenario characterized by the globalization of the markets, the competitiveness of firmsacross the industries and mainly in the agri-food sector is linked to their capability to make distinguishabletheir products and communicate their uniqueness. Branding can concretely answerto these needs...

Persistent link: https://www.econbiz.de/10009444754

An Economic Analysis of the Impact of Food Prices and Other Factors on Adult Lifestyles: Choices of Physical Activity and Healthy Weight

Chen, Yanni; Huffman, Wallace E. - 2009

This paper examines women’s and men’s decisions to participate in physical activity and to attain a healthy weight. These outcomes are hypothesized to be related to prices of food, drink and health care services and products, the respondent’s personal characteristics (such as education,...

Persistent link: https://www.econbiz.de/10009444760

Modelling physical quantities of food and nutrients consumed from aggregate data – with an application to Finland

Irz, Xavier T. - 2009

Anticipating the impact of changes in economic incentives on dietary quality and nutritional health requires knowledge of how physical quantities of food consumed respond to price and income variations. A problem arises, however, because physical quantities are: 1- not consistent aggregates in...

Persistent link: https://www.econbiz.de/10009444779