Will 2005 be the year of the whole grain? According to the new Dietary Guidelines for Americans, it should be. For the first time, the Dietary Guidelines have specific recommendations for whole grain consumption separate from those for refined grains. The Guidelines, released in January 2005,...

Oilseeds and oilseed products are vital commodities in international trade, and production has been rapidly expanded in recent years under the yield growth and demand characteristics linked to more income-elastic products. Of the global production for major oilseeds, which reached 395.2 million...

The Idaho–Eastern Oregon onion industry operates in a market environment characterized by a high level of onion price and supply volatility. Years of relatively high onion prices are often followed by years of very low prices which do not allow onion growers to recover their onion...

Two Rivers Winery & Chateau, established in 1999, has rapidly emerged as a key asset to the Colorado winery and regional tourism infrastructure on the West Slope of Colorado. The case study presents evidence of how Two Rivers’ entrepreneurship has helped an emerging business flourish, a...

The overall purpose of this study is to conduct exploratory research on the market potential for local organic sales outlets for small-to-medium scale farmers in the South Atlantic Sub-region of the U.S. The objectives are as follow: (1) identification of the leading organic produce in each...

This paper explores the innovative multi-stakeholder cooperative structure of Sandhills Farm to Table Food Hub and how this business utilizes an innovative organizational structure to connect producers, consumers, and workers to each other and the community. Evaluating SF2T’s structure...

China’s vegetable quality and safety controls are being challenged as previously seen in other food industries. This study surveyed 170 vegetable processing firms in Zhejiang, China. We systematically investigated Chinese vegetable processing firms’ current status of quality and...

This study examines the purchasing behavior of inner-city and suburban shoppers for more than 265 brands and varieties of coffee. Weekly data for the 2011 calendar year are used for this study and these data represent purchases of shoppers in four stores in Columbus, Ohio. A national supermarket...

Using data from the 2010 Taste of Place survey conducted in Vermont and three metropolitan areas in the northeast United States, this study examines consumer willingness to pay (WTP), estimates price elasticity, and calculates the optimal premium rates for selected credence food attributes. The...

This study examines public perceptions of the safety of fresh produce (spinach and lettuce), beef, and poultry, employing survey data collected during the 2006 nationwide recall of fresh spinach contaminated with E. coli O157:H7. The results show that white respondents perceived all products to...