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Purpose – The purpose of this paper is to investigate the nomological net of the construct of the centrality of visual product aesthetics (CVPA). Design/methodology/approach – A hierarchical model of personality is employed to investigate the nomological net of CVPA. The hierarchical model...
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Purpose – The purpose of this paper is to explore the functional motive and trait antecedents of four forms of gambling – slot machines, skilled card games, sports betting, and participating in marketing promotional games such as sweepstakes and contests. Design/methodology/approach – A...
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