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Triple sense-making of findings from marketing experiments using the dominant variable based-logic, case-based logic, and isomorphic modeling
Woodside, Arch G.; Schpektor, Alexandre; Xia, Xin - In: International journal of business and economics 12 (2013) 2, pp. 131-153
Persistent link: https://www.econbiz.de/10010236041
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Guest editorial: Sense making, dilemmas, and solutions in strategic management
Woodside, Arch G. (contributor) - In: International journal of business and economics 12 (2013) 2, pp. 91-95
Persistent link: https://www.econbiz.de/10010236048
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Applying complexity theory to deepen service dominant logic : configural analysis of customer experience-and-outcome assessments of professional services for personal transformatio...
Wu, Pei-ling; Yeh, Shih-shuo; Huan, Tzung-cheng; … - In: Journal of business research : JBR 67 (2014) 8, pp. 1647-1670
Persistent link: https://www.econbiz.de/10010379252
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Tiger Woods, Nike, and I are (not) best friends : how brand's sports sponsorship in social-media impacts brand consumer's congruity and relationship quality
Do, Hyunji; Ko, Eunju; Woodside, Arch G. - In: International journal of advertising : the quarterly … 34 (2015) 4, pp. 658-677
Persistent link: https://www.econbiz.de/10011547697
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Predicting advertising execution effectiveness : scale development and validation
Woodside, Arch G. - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 306-311
Persistent link: https://www.econbiz.de/10011453377
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Applying configurational theory to build a typology of ethnocentric consumers
Feurer, Sven; Konya-Baumbach, Elisa; Woodside, Arch G. - In: International marketing review 33 (2016) 3, pp. 351-375
Persistent link: https://www.econbiz.de/10011486975
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Making tough decisions competently : assessing the value of product portfolio planning methods, devil's advocacy, group discussion, weighting priorities, and evidenced-based inform...
De Villiers, Rouxelle; Woodside, Arch G.; Marshall, Roger - In: Journal of business research : JBR 69 (2016) 8, pp. 2849-2862
Persistent link: https://www.econbiz.de/10011507780
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Modeling firm heterogeneity in corporate social performance and financial performance
Isaksson, Lars E.; Woodside, Arch G. - In: Journal of business research : JBR 69 (2016) 9, pp. 3285-3314
Persistent link: https://www.econbiz.de/10011514772
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Executive learning through case discussion
Ickis, John C.; Woodside, Arch G.; Ogliastri Uribe, Enrique - In: Management decision : MD 52 (2014) 9, pp. 1552-1563
Persistent link: https://www.econbiz.de/10010429738
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Causal recipes sufficient for identifying market gurus versus mavens
Chung, Miri; Woodside, Arch G. - In: Fuzzy methods for customer relationship management and …, (pp. 312-331). 2012
Persistent link: https://www.econbiz.de/10009703866