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This report aims to build conceptual foundations of the development of future general theory of sales. The propositions on fundamentally new role of sales in economic mechanism of modern market economy are put forward and proved. An empirical, theoretical and methodological analysis of the role...
Persistent link: https://www.econbiz.de/10009319291
In this paper the problems of formation and development of marketing channel management theory are considered. The definition and components of marketing channels are presented. Marketing channel management process and key management decisions are described. The major stages of marketing channel...
Persistent link: https://www.econbiz.de/10009320619
Collected papers presented on the Fourth International Conference Game Theory and Management / Editors Leon A. Petrosyan, Nikolay A. Zenkevich. – SPb.: Graduate School of Management SPbU, 2011. – 514 p.
Persistent link: https://www.econbiz.de/10009390647
The collection contains abstracts of papers accepted for the Fifth International Conference Game Theory and Management (June 27–29, 2011, St. Petersburg University, St. Petersburg, Russia). The presented abstracts belong to the field of game theory and its applications to management. The...
Persistent link: https://www.econbiz.de/10009390648
The results of survey of specific sets of deliberate intra-firm activities called intra-firm orientations are discussed in current research paper. The authors distinguish entrepreneurial orientation, change orientation and knowledge orientation. Factor analysis and structure equation modelling...
Persistent link: https://www.econbiz.de/10008520324
The collection contains papers accepted for the Third International Conference Game Theory and Management (June 24-26, 2009, St. Petersburg University, St. Petersburg, Russia). The presented papers belong to the field of game theory and its applications to management. The volume may be...
Persistent link: https://www.econbiz.de/10008483842
The collection contains abstracts of papers accepted for the International Conference Game Theory and Management (June 26–27, 2008, Saint – Petersburg University, Saint Petersburg, Russia). The presented abstracts belong to the field of game theory and its applications to...
Persistent link: https://www.econbiz.de/10008483843
The collection contains abstracts of papers accepted for the International Conference Game Theory and Management (June 28–30, 2010, St. Petersburg University, Russia). The presented abstracts belong to the field of game theory and its applications to management. The abstract volume may be...
Persistent link: https://www.econbiz.de/10008483844
The paper releases the results of the research, which is dedicated to the studying of the influence of social networks on the entrepreneurial process at different stages of business formation. On the literature review basis, were formed several hypothesizes, tested on the Global Entrepreneurship...
Persistent link: https://www.econbiz.de/10008521861
The paper is devoted to systematization and rounding of different approaches and methods to determination, classification, measuring and valuing of intangibles assets. Actually, the author is arguing with the fact of possibility to use a single definition to the whole range of intangibles and...
Persistent link: https://www.econbiz.de/10008521862