to better understand trust and commitment. A second section develops an integrative conceptual framework of the different …

trust between the customer and the service provider. However, customers may reject commitment, because of psychological …Relationship marketing makes an implicit assumption : customers are committed. This commitment is based on the existing … reactance, without any loss of trust. This article considers potential interactions between trust and psychological reactance …

trust between the customer and the service provider. However, customers may reject commitment, because of psychological …Relationship marketing makes an implicit assumption : customers are committed. This commitment is based on the existing … reactance, without any loss of trust. This article considers potential interactions between trust and psychological reactance …

, with an affective dimension and a calculative one. Commitment is shown to be linked to trust. Relationship marketing has … not paid a lot of attention to psychological variables and their impact on trust and commitment in a relational context … relationship proneness and psychological reactance. This typology highlights contrasted behaviors regarding trust and commitment …

, with an affective dimension and a calculative one. Commitment is shown to be linked to trust. Relationship marketing has … not paid a lot of attention to psychological variables and their impact on trust and commitment in a relational context … relationship proneness and psychological reactance. This typology highlights contrasted behaviors regarding trust and commitment …

The purpose of this study is to analyze the effect of power asymmetry, commitment and trust to business performance. In … a business relation, the role of power asymmetry, commitment and trust are importance to maintain the quality of a … relationship among companies in business network. The result shows that power asymmetry, commitment and trust have significant …

This article considers the customer's trust and commitment variables in attaining the much desired brand loyalty. In … this sense, the present study proposed to validate a theoric model composed of three pillars - trust, commitment and brand … the empirical results obtained, the relationship between the trust/service expectation X commitment, trust …

This article considers the customer’s trust and commitment variables in attaining the much desired brand loyalty. In … this sense, the present study proposed to validate a theoric model composed of three pillars - trust, commitment and brand … the empirical results obtained, the relationship between the trust/service expectation X commitment, trust …

The purpose of this study is to analyze the effect of power asymmetry, commitment and trust to business performance. In … a business relation, the role of power asymmetry, commitment and trust are importance to maintain the quality of a … relationship among companies in business network. The result shows that power asymmetry, commitment and trust have significant …

-customer relationship framework, we argue that trust and relational commitment – two fundamental aspects of relational marketing – are …