Konecnik Ruzzier, Maja - In: Baltic Journal of Management 7 (2012) 2, pp. 124-142
of Slovenia. The approach was of a holistic nature as relevant areas (i.e. economy, tourism, culture, science, sport) and … related key stakeholders that affect and co‐create the Slovenia brand had been determined in advance and invited to … participate in building Slovenia's identity. Design/methodology/approach – Specifically, the paper presents the results of …