Gardan, Adrian Daniel; Geangu, Iuliana Petronela; … - In: Annals of Spiru Haret University, Economic Series 1 (2009) 1, pp. 167-174
Increasing the competence level in teaching services has to be based on a thorough knowledge of both customer needs and the way they are willing to receive the information contents. Applying rigorous scientific marketing principles to the organization and operation of education services offers...
