A study of undergraduates at Texas A&M University, Purdue University, and the University of Florida reveals that students viewing grades as a contributor to career success tend to be more academically motivated. Several measures of academic motivation are examined by means of general linear and...

A survey of agribusiness firms identifies characteristics associated with above average starting salary offers in the allied fields of agribusiness, agricultural economics, business, and economics. A complementary survey is made of students at Texas A&M University and University of Georgia....

Suiza Foods has rapidly grown to become the largest company in the U.S. fluid milk industry. This teaching case is designed to familiarize students with the challenges which confront Suiza in its quest for further growth and, in turn, high profitability. Interviews with top executives describe...

This teaching case enables students to examine basic forces transforming the structure of the dairy industry. A New Mexico family farm faces challenges associated with its large milk production volume. In an environment of rapid but uncertain change, questions regarding future management...

Food-away-from-home (FAFH) accounts for an increasingly large component of consumers' food expenditures. The concept of examining both food and non-food suppliers to the FAFH market is introduced as a vehicle to expand student awareness and career choice. Pizza is examined as an industry case...

An analysis is provided of the general value added challenge faced by farmers, cooperatives, economic development boards, and others. The VEST model is developed by which publicly traded equities (stocks) can be used directly by farmers as an alternative to traditional value added investment...

Small smoked and processed meat manufacturers constitute a unique cottage industry in Texas. This paper assesses ways for such firms to improve their financial performance through better marketing strategies. The results indicate that, on average, small firms tend to be the most profitable. This...

Membrane filtration technologies are capable of creating entirely new, more functional food products. In this regard, potential new dairy products include high-protein, low-lactose fluid milk, high-protein, low-lactose ice cream, and non-far yogurt made with fewer stabilizers. An initial survey...