Showing 1 - 10 of 1,419
The main objective of the paper is to show how resources, both inside and outside the firm, are combined together in the context of brand alliances. Indeed strategic assets in alliances are mobilized by actors in complex forms of organization in order to reach certain strategic objectives. Brand...
Persistent link: https://www.econbiz.de/10008551605
L’objectif de cette communication est de proposer un cadre d’analyse de l’évolution des relations partenariales. Ce cadre d’analyse est centré sur les dimensions interactives au sein de la relation modélisée comme système social complexe. Dans un premier temps nous proposons une...
Persistent link: https://www.econbiz.de/10008532502
Persistent link: https://www.econbiz.de/10008532661
The objective of the research is to put in evidence the interorganizational dynamics of brand alliances. More specifically the aim of the paper is to identify the business-to-business interactions within brand alliances through the governance adaptations that occur during a period of time. We...
Persistent link: https://www.econbiz.de/10008532696
The aim of the paper is to propose an interpretation of network building and structure in considering the way all types of in-house decisions are organized, i.e. the content of these decisions and their level of application within the network. Indeed, the essence of a network is to be found in...
Persistent link: https://www.econbiz.de/10008532717
In this paper we analyze how legitimacy allows us to develop differentiated relationships in business networks. Our central argument is that the building of legitimacy in business networks through certification needs the development of what we call differentiated relationships, based on the use...
Persistent link: https://www.econbiz.de/10008751625
Purpose – The purpose of this paper is to study the impact of networks diversity on innovation activity of firms. It aims to review the structural issue in innovation networks and to distinguish different structures of networks for product and process innovation through an empirical research....
Persistent link: https://www.econbiz.de/10014721470
Purpose Following a negative attitude of consumers toward genetically modified organisms (GMOs) and the spaces left by the labeling legislation on GMOs of different countries, some retailers and processors introduced their own non-GMO standards, with the intention of avoiding the presence of...
Persistent link: https://www.econbiz.de/10015008959
Persistent link: https://www.econbiz.de/10011071917
In agricultural subsectors, collective organizations such as producer groups or second-degree cooperatives frequently cope with management of brand names. The success of these brand names depends upon the ability of actors to collectively create, guarantee and sustain a stream of rents based...
Persistent link: https://www.econbiz.de/10011071940