The use of resource-based theory (RBT) in marketing research has increased by more than 500% in the past decade, which suggests its importance as a framework for explaining and predicting competitive advantages and performance outcomes. This article provides a comprehensive review of RBT,...

Alliance formation is commonplace in many high-technology industries experiencing radical technological change, where established firms use alliances with new entrants to adapt to technological change, while new entrants benefit from the ability of established players to commercialize the new...

Incumbent firms often face severe challenges when confronted with technological discontinuous change. However, interfirm cooperation between incumbents and new entrants has been suggested as one way that incumbents can adapt to radical technological change. In particular, we are interested in...

The use of strategic alliances by technology ventures has increased dramatically over the last twenty years. During this period companies not only increased the use of alliances, but have also used them in more strategically important areas, particularly in Ramp;D and new product development....

A large number of world's political leaders have at one time or other were baptised through the fires of militancy. Others, who opposed the militants have also appeared in the political battlements. Comparing the leadership strategies, tactics and styles employed by these leaders to conventional...

The role of marketing capabilities in driving superior firm performance has long been of interest of marketing scholars. This study initiated to discover the relationship of marketing capabilities with firm performance in the SMEs of Pakistan. The survey questionnaire was adopted from the...

Based on a case study of a large consulting firm, this paper makes two contributions to the literature on reputation and identity by examining how an organization responds when its identity is substantially misaligned with the experience and perceptions of external stakeholders that form the...

The stage business and existing at this time development proposes to companies the challenge function and coexist in the environment of organizational systems partner, thanks to its impact on the business development, specifically for the micro, small and medium-sized enterprises, and their...

Building on the recent theoretical notion that a firm's alliance management capability can be a source of competitive advantage (Dyer and Singh, 1998; Ireland, Hitt, and Vaidyanath, 2002), we empirically investigate the effect of alliance-specific and firm-level factors on a high-technology...

By providing a nearly instant connection among parties at opposite corners of the world and enabling a variety of commercial exchanges, the Internet has emerged as the technology expected to create a truly global market space. Internet firms face the challenge of capitalizing on this...