Knowing and identifying superstitious consumers enable firms to propose products or services which are not opposite to the superstitious practices of consumers. An exploratory study; 10 interviews and 4 collects of data (N = 484) were conducted in order to both identify the dimensions of...

This article aims at understanding consumers’ morningness or eveningness orientation. A qualitative study (N=10) among consumers added with a quantitative study (N=130) aimed at developing a scale. These studies show that the tendency to be a morning/evening person influence constrained...

We will explore consumers’ motivations to use Internet to give objects still usable but they do not use anymore. Two focus groups and seventeen semi-conduct interviews enable us to understand that consumers use Internet to give objects 1) for ideology; 2) for practical motivation; 3) to take...

The present article looks at the meaning of gift-giving when it is performed via free online recycling websites. Underpinned by research on the difficulties inherent to giving, our paper illustrates how these websites remove the difficulties inherent in giving to kith, kin or to charities.

While complaining behaviour has widely been studied in marketing, few studies exclusively focus on non-complaining behaviour. The present communication studies a specific type of consumers: those who do not complain when dissatisfied. Three studies were conducted on 380 students and non-students...

Cet article s'intéresse aux consommateurs qui gardent des objets alors qu'ils n'en ont plus l'utilité. Deux raisons expliquent leur comportement: 1) des raisons matérielles (ils ont de la place et ne se posent pas la question de s'en débarrasser ; ils ne savent pas ce qu'ils peuvent en faire...

Superstitious beliefs influence a wide range of decisions and activities in the everyday life. Yet, superstition has received little attention in the consumer behaviour literature, which is surprising since superstitious behaviours are found in numerous related domains, such as sports (Schippers...

Les consommateurs doivent fréquemment prendre une décision concernant des produits encore utilisables mais dont ils n'ont plus l'utilité et qui ne valent pas, à leurs yeux, la peine d'être revendus. Cet article montre que certains consommateurs ont tendance à les garder au lieu de s'en...