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Knowing and identifying superstitious consumers enable firms to propose products or services which are not opposite to the superstitious practices of consumers. An exploratory study; 10 interviews and 4 collects of data (N = 484) were conducted in order to both identify the dimensions of...
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This article aims to confront Foucault’s (2001) concept of heterotopia (2001) – the physical location of an utopia – with a "new, "informal and non-institutionalized retail space for gleaning second hand items : the sidewalk during the time of bulky item collection. A qualitative survey...
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