Dentoni, Domenico; Tonsor, Glynn T.; Calantone, Roger J.; … - Agricultural and Applied Economics Association - AAEA - 2011
multiple segments of US consumers. At the same time, not much is known about the relationships between the sources providing … information source has an impact on US consumers’ beef brand choices; 2) which labels, certifications and endorsements are chosen … by US consumers among a range of eight brands with pre-selected sources of information; 3) which consumer segments have …