This paper provides estimates of consumers willingness to pay for two new sheep milk cheeses, developed as part of a … RIRDC research project. In 1998, following an in-store tasting, a sample of 215 consumers were asked to reveal what price …

any, would consumers place on reduced cholesterol pork? Would consumers buy more pork if a low cholesterol option were … available? Is there a group of consumers, such as those with high cholesterol, who have an increased willingness to pay for or … purchase reduced cholesterol pork when compared to consumers without this health problem? Results from this study indicated …