In this conceptual and empirical article we brought into focus the market niches which are defined as a newly discovered or created market area formed by a group of customers characterised by a specific demand that can be satisfied merely by an adjusted, unique and highly differentiated offer....

A company crisis can be defined as a short-term, undesired, unfavourable and critical state in the company (organization) which has derived from both internal and external causes and which directly endangers the further existence and growth of the company. In crisis not only short-term measures...

For the successful resolution of a crisis it is of key importance that the crisis is tackled by managers which along with a desirable knowledge of the company's activities are familiarized with the special characteristics of the crisis management and general creative (intuitive) approach. For...