The purpose of this paper is to investigate the threshold effect of the U.S. generic fluid milk and cheese advertising programs. A threshold delineates the level of advertising intensity that has to be met to generate a specific level of sales effect. Given that promotional organizations face...

Replaced with revised version of paper 05/10/06.

Replaced with revised version of paper 08/01/06.

Swine production networks are becoming a significant part of the Minnesota swine industry, with at least 30 production networks in operation as of late 1995. There are probably at least 450 producers involved, representing at least nine percent of the state s sow inventory. Not counted in these...

One aspect of increasing market channel coordination in the swine industry is the offering of long-term market contracts by pork processors to swine producers. This paper seeks to examine the existing contracts and develop a theoretical framework for analyzing jointly optimal levels of contracting.

This paper develops a quarterly dynamic simulation model of the U.S. livestock sector which is useful for both policy analysis and technology assessment. The model includes a complete representation of the livestock and meat supply sector, processing or margin sector and meat demand. First the...