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generating customers’ loyalty. Developing a web-site makes it possible a very good communication with the clients, and this leads …
Persistent link: https://www.econbiz.de/10008470089
This article investigates two research questions concerning web shopping tools. The first asks how online decision aids can support a consumer’s non-cognitive decision processes. The second asks how these tools support non-cognitive online shopping for products of different categories. To...
Persistent link: https://www.econbiz.de/10014042505
The latest technologies are shifting how businesses capture, analyse and distribute data from the individual users' online activity. Therefore, this contribution critically reviews the latest developments on big data analytics and programmatic advertising. Moreover, it sheds light on the use of...
Persistent link: https://www.econbiz.de/10012871207
This paper offers a comprehensive study on transitional dynamics within R&D-based models of endogenous growth. There are two main motivations. First, the complete dynamic system for the market solution is derived in general form. Second, using this dynamic system as a unifying framework the...
Persistent link: https://www.econbiz.de/10010306040
Communication perspectives are presented on the challenges posed to traditional newspapers by social media and citizen journalism, with special reference to the United States. This is an important topic given the critical role investigative reporting, long the domain of newspapers, plays in...
Persistent link: https://www.econbiz.de/10010307317
In the last decades, innovation activity has been defined by an increasing complexity and a faster pace of the underlying technological change. Accordingly, several studies have shown that competitive systems of innovation benefit from being able to build upon a wide but integrated spectrum of...
Persistent link: https://www.econbiz.de/10011411005
This paper explores the links between open innovation and the emergence of a phoenix industry – the low carbon vehicles sector - in the UK’s traditional automotive heartland, focusing on the West Midlands region. It highlights three major factors in driving the development of this...
Persistent link: https://www.econbiz.de/10011411019
In this paper it is shown that the wide acknowledgement of the association between innovation and economic and social development as well as of the relevance of innovation policies formed a kind of misty consensus hardly contested in Brazil. However, the innovation policies adopted in the...
Persistent link: https://www.econbiz.de/10010330838
The aim of this paper is to analyze the recent path followed by the innovation indicators in Brazil based on the data available in the four editions of the Brazilian Innovation Survey (PINTEC) issued by the Brazilian Institute of Geography and Statistics (IBGE). Based on the aggregation of the...
Persistent link: https://www.econbiz.de/10010330972
The Chinese digital platform giants – Baidu, Alibaba and Tencent – have quickly risen to be amongst the most notable developers and users of artificial intelligence. One important catalyst for this development has been the so-called Platform Business Group (PBG) strategy used by Chinese...
Persistent link: https://www.econbiz.de/10012037701