Arvid Scherling, Steven; Wang, Olivia L.H. - In: Asia Pacific Journal of Marketing and Logistics 9 (1997) 3, pp. 53-72
control based on trust. The economic model explaining the formation of alliances and the research on joint venture alliances …‐examined. These tenets directed management in an elaborate process of alliances control, which is now giving way to a system of … are discussed. This is followed by a discussion of trust and a process‐approach to trust development. Finally, a case …