nations: India and China. Design/methodology/approach Using online panels (Amazon M-Turk and sojump.com), online surveys were … administered to an online sample of millennials aged 18-24 years from India ( n = 253) and China ( n = 255). Findings Hierarchical … regressions showed that peer communication predominantly influenced green buying behavior of millennials from India, while family …

’s networks in India. Marketers use various themes/appeals in TV advertisements to influence food consumption habits of children … steps to check these practices. Originality/value – As no such study has already been conducted in India (to the best of …

adolescents in Delhi and Uttar Pradesh (states in India). The response rate is 44.88 per cent. Sex role orientation was measured … family decision-making in India. The present study takes into account the type of family, single income or dual income (on …

The paper examines the prevalence of depression and clinical depression among the elderly in India across groups with … representative data, the study reveals no- table disparities. Compared to upper caste-Hindus (UC-Hindus), disadvantaged groups like …

help in understanding the sustainability narrative in India. The topics span over a host of questions on energy … to understand the overall development narrative of the people of India, the discourse takes in its ambit the nuances of …, environmental hazards, climate change, pollution, natural resource accounting and management to name a few. The book is divided into …