This study examines how the structure of distribution channels may influence firms’ quality and price strategies and how they may in turn affect consumer welfare. It treats product quality as a decision variable so that the degree of product substitution becomes endogenous rather than...

Replenishment and pricing strategies are traditionally determined by entirely separate units of a firm, the former by production and the latter by marketing. In a large organization production and marketing are traditionally measured in terms of performance criteria appropriate and relevant...