This paper explores the reasons for the increase in “outdoor advertising” (OA) expenditures worldwide and the impact of billboards on our cities. Since 2006, a portable device that measures billboard exposure became widely available, thus setting up a rating system like that of other forms...

This course module is designed to help professors teach business ethics and corporate social responsibility. It demonstrates why a “greed is good” approach to capitalism is dangerous. The philosophy of maximizing shareholder value is also critically examined as well as the distinction...

This paper explores the reasons for the increase in “outdoor advertising” (OA) expenditures worldwide and the impact of billboards on our cities. Since 2006, a portable device that measures billboard exposure became widely available, thus setting up a rating system like that of other forms...