Examines the marketing concept (MC) and its foundation of customer orientation. Proposes that the General Electric Company promulgated MC and that this followed the Second World War, before being accepted formally by academics. States that the two major concepts are: that consumers know what...

Purpose – Increasing numbers of consumers are expressing concerns about reports of questionable corporate practices and are responding through boycotts and buycotts. This paper compares competing theories of consumer empowerment and details findings that examine the applicability of the theory...

Purpose – This article aims to report on research conducted inside British national media organisations. The research was designed to investigate the impact on the working practices of journalists of the process of production convergence – the trend towards news reporting in more than one...