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In 2009, Sanofi-Aventis, whose generic subsidiary is Winthrop, merges with the generic firm, Zentiva. This article fills the gap in the theoretical literature concerning mergers in pharmaceutical markets. To prevent generic firms from increasing their market share, some brand-name firms produce...
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For several years, European financial markets have been the place of important mutations. These mutations have hit both stock markets themselves as well as the infrastructures including all necessary services for the transactions on financial securities. Among the market services to which the...
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De nombreuses études analysent les phénomènes de fusion en prenant en compte les variables stratégiques des firmes telles que les prix ou les quantités de vente. Or, peu d'études font le lien entre les stratégies de promotion et les fusions. Pourtant, les dépenses mondiales de promotion...
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Does bundling trigger mergers in energy industries? We observe mergers between …rms belonging to various energy markets, for instance between gas and electricity providers. These mergers enable …rms to bundle. We consider two horizontally di¤erentiated markets. In this framework, we show that...
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