Este documento evalúa los efectos sobre la distribución del ingreso de la política de precios e impuestos a los combustibles aplicada entre julio de 1985 y julio de 1990, período en el cual el gobierno manipuló activamente dichos precios e impuestos para combatir la inflación y mejorar la...

Este documento analiza, en base a la experiencia peruana, las principales motivaciones para la intervención del estado en el proceso de formación de precios agrícolas. Asimismo, postula un mecanismo de bandas de precios que permite reducir la variabilidad de éstos, ligando la evolución de...

The purpose of this paper is to investigate the perceptions of managers concerning the impact of institutional liberalisation of telecommunication industry on market functioning and business growth. The empirical analysis is based on a survey of 44 telecommunication companies operating for the...

The relative position of products in the UK market is examined with the aid of multivariate statistical techniques. Two ways of plotting products to facilitate comparisons within and between manufacturing ranges are demonstrated. Pricing policies are examined and those manufacturers offering...

Customer service is a pre‐requisite for both developing and maintaining lasting buyer‐seller relationships. Long‐term benefits have been proved over time. As a strategic element of the marketing mix it is no longer dismissed on the basis of cost. Customer service issues involved, including...

The factors underlying the variations in sales of different varieties of cigarettes in Greece did not always show that changes in selling prices always had an impact on sales. Advertising has a significant impact on the demand for the better varieties of cigarette, and advertisers should be...

En el volumen 2, número uno de esta revista, dentro de la sección de casos de empresas, se publicaba la problemática empresarial de Bertoko Gar, S.A. Esta empresa era presentada como una microcervecera fundada y establecida en Barazar (Vizcaya) en el año 1999 para la producción y...

Bertoko Gar, S.A. is a minibrewer firm established in 1999. It produces and sells a beer characterized by its local and home-produced character. Despite the fact that no other bottled beer brewers with the same characteristics exist in its home market, Bertoko competes in a market dominated by...

The paper attempts to appraise the extent of the constraint of credit relations on agricultural production and its differential impact across peasant classes. Additionally, the analysis of the structure of rural indebtedness across peasant classes and size-class groups reveal the significance of...