Franses, Ph.H.B.F.; Oest, R.D. van - Erasmus University Rotterdam, Econometric Institute - 2004
The geometric distributed lag model, after application of the so-called Koyck transformation, is often used to establish the dynamic link between sales and advertising. This year, the Koyck model celebrates its 50th anniversary.In this paper we focus on the econometrics of this popular model,and...