Thorsdottir, Fanney; Sveinsdottir, Kolbrun; Jonsson, … - In: Journal of Consumer Marketing 29 (2012) 1, pp. 4-12
Purpose – The purpose of this study is to examine attitudes towards fish consumption, social pressure, fish preparation and cooking skills, sensory beliefs, health involvement and fish consumption in childhood as predictors of fish consumption among consumers in their early adulthood. While...