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The Media and Communication Industries: A 21st Century Perspective

Albarran, Alan B. - 2010

communications industries can no longer be identified in terms of core sectors such as broadcasting or newspapers, but rather to a …

Persistent link: https://www.econbiz.de/10009475026

A Competing Values Framework for Analyzing Presentational Communication in Management Contexts

Quinn, Robert; Hildebrandt, Herbert; Rogers, Priscilla; … - 1991

Communication specialists have long been interested in analyzing messages. More recently, they have stressed the need for evaluative tools that account for situational ex pectations and constraints. Drawing from the literature on organizational and managerial effectiveness, we constructed an...

Persistent link: https://www.econbiz.de/10009476742

Employing Travel Time to Compare the Value of Competing Cultural Organizations

Boter, Jaap; Rouwendal, Jan; Wedel, Michel - 2005

A number of studies have applied non-market valuation techniques to measure the value of cultural goods. Virtually all of these studies are single case applications and rely mostly on stated preferences, such as contingent valuation techniques. We compare the relative value of multiple,...

Persistent link: https://www.econbiz.de/10009477025

Business Writing in History: What Caused the Dictamen's Demise?

Thomas, Jane - 1999

Many of the earliest business and administrative letters written in English fol lowed a set of rules called the ars dictaminis, a formal and complex model that prescribed a certain writing style and organization. The necessary pattern of organization was the following: address, salutation,...

Persistent link: https://www.econbiz.de/10009477366

Microblogging money: Exploring the world's central banks on Twitter

Korhonen, Iikka; Newby, Elisa; Elonen-Kulmala, Jonna - 2024

This article looks into global central bank messaging on the Twitter social media platform. At the end of 2021, a total of 122 central banks and monetary authorities had registered accounts on Twitter At that time, approximately two-thirds of world's central banks and monetary author- ities were...

Persistent link: https://www.econbiz.de/10014528329

Corporate Branding: A Framework for E-retailers

Merrilees, B.; Fry, M. L. - 2002

E-retailers or e-businesses generally represent a special case of corporate branding. As with most aspects of e-commerce, very little is known about the sources or drivers of successful ebrands. Why are some e-brands better than other e-brands? At the same time, e-brands are a particularly...

Persistent link: https://www.econbiz.de/10009448680

The challenge of cyber-marketing planning and implementation

Ranchhod, Ashok; Gurău, Călin; Hackney, Ray A. - 2004

Full-text of this article is not available in this e-prints service. This article was originally published following peer-review in the International Journal of Information Technology Management, published by and copyright Inderscience.

Persistent link: https://www.econbiz.de/10009455066

Chinese Companies Going Global: The Operational Strategies and Communication Challenges

Gao, Hongmei - 2008

Based upon the textual analysis of over 2000 Chinese and English web pages, as well as on the author's ethnographic observations with three Chinese multinational corporations, six operational strategies and three communication challenges on the Chinese companies' global outreach and expansion...

Persistent link: https://www.econbiz.de/10009459102

Exploring Brand Personality Through Archetypes

Roberts, Candice - 2010

Though brands are created and maintained using many different management strategies, market and academic research has offered evidence that brands presenting the strongest personalities are more likely to perform better and resonate longer with consumers. This paper examines the components of...

Persistent link: https://www.econbiz.de/10009460400

Analisis Pengaruh Komunikasi, Komitmen Organisasi dan Insentif Terhadap Kinerja Pegawai Kantor Pusat PT Perkebunan Nusantara I (Persero) Langsa

Latief, Abdul - 2011

analysed are communications, organizational commitment and incentives. The problem formulation in this research is how far the … influence of communications, organizational commitment and incentives to employee performance at Kantor Pusat PT Perkebunan … result on the first hypothesis indicates that the simultaneous communications, organizational commitment and incentives are …

Persistent link: https://www.econbiz.de/10009464181