Purpose – This paper aims to measure new product success within a Dutch mailing company and to hypothesize that there exists no definition of new product success which is generally applicable, or valid in all circumstances. It seeks to opine that the best that can be achieved is a “local”...

Making sustainability operational within organisational practice requires dealing with three interrelated questions: A "what-question", an "attribute-question" and a "who-question". The complexity of these questions needs a tailor-made interpretation of sustainability. This paper provides a...

The starting point of the paper is that stakeholders fulfill an important role to stimulate sustainable innovation. The question is ?who are those stakeholders and what should be their role?? This paper describes an instrument, which enables identifying stakeholders and designating specific...

Purpose – The purpose of this paper is to present a 2 × 2-perspective of management–stakeholder cooperation in organizational issues. The model encompasses the perspectives of both management and stakeholder and bridges the two dominant views in stakeholder thinking, namely, the...

Purpose – The management of stakeholder involvement within innovation projects is a task of growing importance. The purpose of this paper is to present a method for the first challenge in stakeholder management: the identification of those stakeholders to be involved in innovation projects....