Ojiako, Udechukwu; Aleke, Bartholomew - In: Society and Business Review 6 (2011) 3, pp. 198-213
Purpose – In the literature, technology has been shown to perform two major roles, one functionalist and the second symbolic. The purpose of this paper is to explore how cultural expressions in the form of symbols impact on technology diffusion. Design/methodology/approach – Data were...