Santos, José Manuel Sánchez; López, José Atilano Pena - In: Cuadernos de Economía - Spanish Journal of Economics … 35 (2012) 97, pp. 33-42
The present study analyzes the effects of sympathy and identification between sports fans and clubs in the recognition of willingness to pay in favor of these organizations. With this objective, after reconsidering the diverse approaches to this type of bonds, we propose in the first part a...