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"Political marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics,...
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"In this timely textbook, authors Drezner and Huehls take the interdisciplinary, complex nature of the study of philanthropy and fundraising and apply it to the field of higher education. Covering issues of increasing importance to institutions--including donor cultivation, growth of fundraising...
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"This book provides insights into Japanese production and operations management through the roles and human resource management of Japanese manufacturing engineers and how their roles contribute to efficient manufacturing. The book looks at six industries i.e. automobile, electronics, business...
Persistent link: https://www.econbiz.de/10012617161
The Downfall of the American Order? offers penetrating insight into the emerging global political economy at this moment of an increasingly chaotic world. For seventy-five years, the basic patterns of world politics and the contours of international economic activity took place in the shadow of...
Persistent link: https://www.econbiz.de/10012622007
A "people's war" and the dawn an "American century" -- Containing communism, advancing "the American system" -- Affluence and angst : the politics and culture of Cold War America -- Through the looking glass : discontent and rebellion in the fifties -- Let us begin : the promise of the early...
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List of figures -- List of tables -- Editor biographies -- Contributor biographies -- Acknowledgements -- Chapter 1: teaching public budgeting and finance / Bruce D. McDonald, III and Meagan M. Jordan -- Chapter 2: public budgeting and finance in context / Meagan M. Jordan and Merl Hackbart --...
Persistent link: https://www.econbiz.de/10012627912