This dissertation examines the development of guerrilla marketing strategies and techniques. At the dawn of the 21st century, as the traditional advertising model evolves thanks to changes in technology, markets, commercial clutter, and audience cynicism, marketers are increasingly exploring new...

This article examines how the process of platformisation is manifesting in videogame development. Rather than reinforcing a top-down perspective of platformisation centred on distribution platforms like app stores, we focus on often overlooked game-making tools and the independent,...

The social appropriation of new technologies refers to technological and social processes of mediation in the interaction between social actors and technological devices. As such, the concept transcends relatively straightforward ideas of access and use of technology to focus on: how users...

The social appropriation of new technologies refers to technological and social processes of mediation in the interaction between social actors and technological devices. As such, the concept transcends relatively straightforward ideas of access and use of technology to focus on: how users...