Similar Search Results

Modelling the adoption of agro-advisory mobile applications : a theoretical extension and analysis using result demonstrability, trust, self-efficacy and mobile usage proficiency

Soodan, Vishal; Jamwal, Mohit; Rana, Nripendra P.; … - In: Journal of agribusiness in developing and emerging … 14 (2024) 4, pp. 749-768

Persistent link: https://www.econbiz.de/10015057445

Acceptance of mobile health services in emerging markets : a study of Egyptian consumers

Hassan, Heba E.; Makarem, Suzanne C.; Wood, Van R. - In: International journal of business and emerging markets … 16 (2024) 2, pp. 137-154

Persistent link: https://www.econbiz.de/10015057451

How mortality salience hurts brands with different personalities

Landgraf, Polina; Stamatogiannakis, Antonios; Yang, Haiyang - In: International journal of research in marketing : IJRM ; … 41 (2024) 2, pp. 308-324

Persistent link: https://www.econbiz.de/10015057458

Navigating the Double-Edged Sword : executive hubris and its impact on customer acquisition and retention

Gu, Flora Fang; Leung, Fine F.; Wang, Danny T.; Tang, Yi - In: International journal of research in marketing : IJRM ; … 41 (2024) 2, pp. 362-382

Persistent link: https://www.econbiz.de/10015057466

Personality, mood, or emotion? Influence of customer trait and state during the cellar door experience on sales and word-of-mouth intention : a Bayesian approach$dGenevieve d’Ament...

D'Ament, Genevieve; Nayeem, Tahmid; Saliba, Anthony J. - In: Wine Economics and Policy 13 (2024) 1, pp. 49-62

Direct-to-customer sales provide higher returns, maximising the profitabil-ity of wine businesses. While recent research has expanded the understanding of the sales relationship developed during a cellar door experience, individual influences on this relationship remain under-researched. The...

Persistent link: https://www.econbiz.de/10015057477

Mobile banking services adoption in India : the current scenario

Arora, Amit Kumar; Sharma, Dhruv - In: International journal of business and globalisation : IJBG 35 (2023) 3, pp. 235-248

Persistent link: https://www.econbiz.de/10015057511

Measuring price sensitivity to the consumption situation

Candeias, Teresa; Alonso, Hugo - In: Wine Economics and Policy 13 (2024) 1, pp. 97-107

Consumer segmentation is very relevant in the design of wine marketing strategies. Previous studies showed that there … con-sumption situation is considered a segmentation variable. However, price sensitivity in relation to the consumption …

Persistent link: https://www.econbiz.de/10015057523

Examining consumer psychology and marketing professionals perceptions towards neuromarketing

Selvalakshmi, V.; Amuthan, Sri V. T. Baalaji; Srinivasan, R. - In: International journal of business and globalisation : IJBG 35 (2023) 3, pp. 312-324

Persistent link: https://www.econbiz.de/10015057524

Hedonic consumer decision making and implications for the marketing of media goods

Henning, Victor; Hennig-Thurau, Thorsten - 2010

Persistent link: https://www.econbiz.de/10009012488

Economic consequences of online tracking restrictions : evidence from cookies

Miller, Klaus Matthias; Skiera, Bernd - In: International journal of research in marketing : IJRM ; … 41 (2024) 2, pp. 241-264

Persistent link: https://www.econbiz.de/10015057435