Faria, A.J.; Dickinson, John R. - In: Journal of Management Development 13 (1994) 1, pp. 47-59
, simulation gaming is relatively new. Readings, lectures, cases, role playing and other instructional techniques were in use long … before the appearance of business games. Though recent in comparative terms, however, simulation games have been in existence … for nearly 40 years. Examines the use of simulation games for sales management training, describes a newly developed sales …