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Proposes domain‐specific market segmentation as a promising approach as compared with segmentation based on general or on brand‐specific variables. Treats product differentiation and positioning as the counterpart of market segmentation. The link between market segmentation, on the one hand,...
Persistent link: https://www.econbiz.de/10014723106
Many psychological models of consumer behaviour use the construct of attitude, whereas in economic models behaviour is determined by costs and benefits under budget constraints. In this article, a behavioural cost‐benefit approach to consumer behaviour is proposed. Behavioural costs include...
Persistent link: https://www.econbiz.de/10014724798
Persistent link: https://www.econbiz.de/10005383319
Mental budgeting and financial management were investigated in a large sample of the Dutch population. Mental budgeting was quite common, and was explained from general education, having saving goals, financial knowledge, time orientation, and financial situation. Also, mental budgeting, in...
Persistent link: https://www.econbiz.de/10009249662
Persistent link: https://www.econbiz.de/10008869156
Abandoned industrial sites could be redeveloped in a sustainable way with the help of previous experience. This paper presents a case-based reasoning (CBR) approach to support sustainable industrial site redevelopment. For a target site that needs to be redeveloped, qualitative important key...
Persistent link: https://www.econbiz.de/10012044652
From a holistic view, this paper addresses a perspective of coordinated development of economy, society, and environment for regional sustainability assessment. Firstly, a comprehensive indicator system for co-evaluating the level of economic, social, and environmental subsystems is presented...
Persistent link: https://www.econbiz.de/10011098678
The stagnation in a Brownfield redevelopment can be fasten-up by introducing Public-Private Partnership (PPP) agreements as argued by numerous literature. There are numerous PPP agreements and we will focus on the joint venture companies (JVC) as it is the most present form of partnership in the...
Persistent link: https://www.econbiz.de/10011154130
A lot of social, economic and physical problems are found within the 40 problem Districts (Enforcing Districts) located across the Netherlands. A possible way to tackle some of the safety and employment problems is the application of Mix-Use strategy proposed by the Dutch government. Within this...
Persistent link: https://www.econbiz.de/10010799631