Fatmawati, Indah; Nuryakin; Suyanto, M. - In: Cogent business & management 11 (2024) 1, pp. 1-18
The technology acceptance model (TAM) is a widely accepted theoretical framework that explains how users accept and use … technology. TAM has been applied in various marketing contexts to explain consumer behavior toward new technological products and …, and Malaysia were the top countries. Results of bibliometric analysis reveal that mobile, technology, market research, and …