The education and selection of the public marketing specialists is a new challenge that has to be met, due to the new development of the area and the interest paid by the public sector to the marketing theory and practice. That is why first we compare the skills required from the marketing...

The economy of knowledge requires measures of national wealth that take into account aspects not contemplated by GDP, in order to portray the situation of a country more truthfully. In this paper, we use a new model to measure the intellectual capital of nations, adapted from microeconomics. It...

The success of public and business activities fundamentally depends on the management through decisions. In our opinion, a synchronism between public and business management is a must in order to find proper solutions, especially in crisis time. On the other hand, there should be differences...

Education represents one of the fundamentals of the social and economic environment in each and every society, even more in the current stage of development that involves higher educational levels for proper access to technologies. Depending on the specific level of education and training,...

Properly spending the budget on public investments is the main issue of public authorities. The investment projects sustained by the state are very important for the entire socio-economic life. This is the reason that put the selection process of the solution under question marks and suspicions....

The activity in public or private sector has the aim to obtain certain results that is why an accent is put on the performance. Managing public and business organizations means to lead them to the best results that could be obtained. To achieve the objectives the management must be a good one,...

In modern times, the complexity and mobility of the socio- economical environment lead to shaping and developing some improved abilities on which the quality and evolution of the organizational management depend. Communication abilities are essential in business, the preoccupation of the manager...

The current volume represents the outcome of the International Conference “Comparative Public Administration and Management – Innovation, Change, Partnership in Social Media Era,” organised in Bucharest on 26th June 2015. The conference has been organised by the National University of...