This multidisciplinary approach to the Western Balkans addresses topics from responsible business and ethics, innovation, corporate social responsibility, and new technology to human resources management. It is a theoretical and practical guide towards a sustainable future for the Western...

This volume focuses on Central and Southeast Europe, and explores the dynamic and complex area of distributive trade on markets which have recently undergone a huge transformation. Papers in the volume employ both quantitative and qualitative research methods, and focus on retailing,...

As literature suggests, subcontracting presents an important source of support of various kinds to small and medium-sized companies from large ones as well as an important source of efficiency and competitiveness. It is considered as an instrument of industrial and economic development and...

The main purpose of CRM is to get to know the customer as well as possible, which can help a company to deliver better, more appropriate and higher added value to the customer. A strong connection with the customers is the key to their satisfaction, especially if this connection is attained...

Market globalization, increasing competition and the development of the information technology, along with unstable economic conditions and searching for areas of cost reduction, have lead to increasing importance of business logistics in last few decades. As the definition of logistics (Ben...

Increasing development of the Internet and the use of information and communication technology contributed to the development of e-retailing in consumers‘ purchasing. The main purpose of this paper is to explore overall perceptions of e-retailing among Croatian consumers. In particular, the...