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On the dilution of customer orientation in customer-focused sales organizations : experimental results, field evidence and remedies

Fischer, Peter Mathias - 2011

Persistent link: https://www.econbiz.de/10009428233

Segmentation of Young consumers or North-East India based on their decision-making styles

Deka, Pradeep K. - In: The IUP journal of marketing management : IJMM 15 (2016) 2, pp. 65-85

Persistent link: https://www.econbiz.de/10011538698

Segmentation of Young Consumers of North-East India Based on Their Decision-Making Styles

Deka, Pradeep K - 2016

The consumer decision-making process is a complex phenomenon. The decision to purchase goods and services is influenced … factors. Depending on these factors, customers exhibit some unique characteristics in their decision-making styles. This study … is an attempt to understand the decision-making style of young Indian consumers (specifically of North-East India) and …

Persistent link: https://www.econbiz.de/10012977889

A Probabilistic Choice Model for Market Segmentation and Elasticity Structure

Kamakura, Wagner A. - 2014

Marketing scholars commonly characterize market structure by studying the patterns of substitution implied by brand switching. Though the approach is useful, it typically ignores the destabilizing role of marketing variables (e.g., price) in switching behavior. The authors propose a flexible...

Persistent link: https://www.econbiz.de/10013054980

Price? : quality? : or sustainability? : segmenting by disposition toward self-other tradeoffs predicts consumers’ sustainable decision-making

Ross, Spencer M.; Milne, George R. - In: Journal of business ethics : JBE 172 (2021) 2, pp. 361-378

Persistent link: https://www.econbiz.de/10012617807

TOPSIS model based on entropy and similarity measure for market segment selection and evaluation

Truong Thi Thuy Duong; Nguyễn-Xuân-Thao - In: Asian journal of economics and banking : AJEB 5 (2021) 2, pp. 194-203

dealing with multi-criteria decision- making problem. Design/methodology/approach - Introducing a multi-criteria decision … criteria. Originality/value - This paper put forward an effective multi-criteria decision-making dealing with uncertain …

Persistent link: https://www.econbiz.de/10012695173