Galbreth, Michael R.; Ghosh, Bikram; Shor, Mikhael - In: Marketing Science 31 (2012) 4, pp. 603-620
Social sharing of information goods--wherein a single good is purchased and shared through a network of acquaintances such as friends or coworkers--is a significant concern for the providers of these goods. The effect of social sharing on firm pricing and profits depends critically on two...