Cover; Title Page; Copyright Page; Dedication; Table of Contents; List of Tables; Acknowledgments; 1: Introduction; 2: Luxury in Historical Context; 3: Industrialism, Materialism and the Birth of a Consumer Society; 4: Mass Production, Mass Consumption and New Consumers of Luxury; 5: At Home in...

The book provides an overview of socially responsible consumption and marketing, as well as a collection of teaching cases that discuss and emphasize how 21st-century organizations, both for-profit and non-profit, are addressing socially responsible consumers and meeting their changing needs...

"In times of war, political strife, and economic recession, governments often call upon their citizens to get out and shop, reasoning that consumerism will save an ailing economy and restore public confidence in the health of the country at large. During the interwar period, mass culture took a...