Nostalgia, a sentimental longing for one's past, can influence consumption behavior. The present research investigates how nostalgia affects green consumption. Specifically, we propose that high nostalgia, chronic or primed, can lower consumers' preference for green (vs regular) products....

Purpose – This study aims to investigate the effects of inconsistent word‐of‐mouth on service quality perception and purchase intention during the service encounter. Design/methodology/approach – A pilot study and a subsequent formal experiment with six scenarios were designed to test...

While most studies argue that, relational embeddedness, one facet of social capital, facilitates the obtaining process of scarce resources, our study cautions that it may exert negative impacts. This study examines the underlying process about how shared cognition influences new business...

Alumina nanowires (ANWs) with high aspect ratios were synthesized by the chemical etching of porous alumina membranes (PAMs) in phosphoric acid solution. The morphology and structure of ANWs were analyzed by SEM and XRD, respectively. The results showed that the typical features of ANWs are...

Purpose – The purpose of this study investigates the asymmetric effects of brand origin confusion (BOC) on consumer preference and the purchase of local versus foreign brands in China. Drawing on the general country‐of‐origin (COO) literature and recent developments in brand‐origin...

Fe nanowire arrays were fabricated at lower voltage by alternating current (AC) electrodeposition into the highly ordered nanoholes of the porous alumina membrane (PAM) obtained by two-step anodization in oxalic acid. The morphology, structure and magnetic properties of Fe nanowire arrays were...