Narrow search
Showing 151 - 160 of 196
Cover Image
Confucian/Chopsticks Marketing
Fam, Kim-Shyan; Yang, Zhilin; Hyman, Mike - In: Journal of business ethics : JOBE 88 (2010) 3, pp. 393-398
Persistent link: https://www.econbiz.de/10008370187
Cover Image
Interpersonal influence as an alternative channel communication behavior in emerging markets: The case of China
Su, Chenting; Yang, Zhilin; Zhuang, Guijun; Zhou, Nan; … - In: Journal of international business studies : JIBS ; a … 40 (2009) 4, pp. 668-689
Persistent link: https://www.econbiz.de/10008247898
Cover Image
Addressing the Advertising of Controversial Products in China: An Empirical Approach
Fam, Kim-Shyan; Waller, David S.; Yang, Zhilin - In: Journal of business ethics : JOBE 88 (2009) 1, pp. 43-58
Persistent link: https://www.econbiz.de/10008254298
Cover Image
When do formal control and trust matter? A context-based analysis of the effects on marketing channel relationships in China
Yang, Zhilin; Zhou, Chen; Jiang, Ling - In: Industrial marketing management : the international … 40 (2011) 1, pp. 86-97
Persistent link: https://www.econbiz.de/10008814588
Cover Image
Implementing supply chain information integration in China: The role of institutional forces and trust
Cai, Shaohan; Jun, Minjoon; Yang, Zhilin - In: Journal of operations management : publ. quarterly by … 28 (2010) 3, pp. 257-269
Persistent link: https://www.econbiz.de/10008400606
Cover Image
Exploring the governance mechanisms of quasi-integration in buyer–supplier relationships
Cai, Shaohan; Yang, Zhilin; Hu, Zuohao - In: Journal of business research : JBR 62 (2009) 6, pp. 660-666
Persistent link: https://www.econbiz.de/10008239815
Cover Image
DEVELOPMENT OF COOPERATIVE NORMS IN THE BUYER-SUPPLIER RELATIONSHIP: THE CHINESE EXPERIENCE
Cai, Shaohan; Yang, Zhilin - In: The journal of supply chain management : a global … 44 (2008) 1, pp. 55-70
Persistent link: https://www.econbiz.de/10007907676
Cover Image
Dealing with Institutional Distances in International Marketing Channels: Governance Strategies That Engender Legitimacy and Efficiency
Yang, Zhilin; Su, Chenting; Fam, Kim-Shyan - In: Journal of marketing 76 (2012) 3, pp. 41-56
Persistent link: https://www.econbiz.de/10009972105
Cover Image
International business research : a retrospective
Hyman, Michael R.; Yang, Zhilin; Fam, Kim-shyan; … - In: The open business journal 1 (2008) 1, pp. 67-95
Persistent link: https://www.econbiz.de/10010017478
Cover Image
User reviews and uncertainty assessment: A two stage model of consumers' willingness-to-pay in online markets
Wu, Jianan; Wu, Yinglu; Sun, Jie; Yang, Zhilin - In: Decision support systems : DSS ; the international journal 55 (2013) 1, pp. 175-185
Persistent link: https://www.econbiz.de/10010119488