Ali, Mazhar; Amir, Dr.Huma; Ahmed, Masood - 2022
samplingundergraduate business students from five universities in Karachi.Using exploratory factor analysis and structural equationmodeling …,consequently, help retain students. This study contributes tostudent loyalty literature by adapting the customer loyaltydefinition to … educational context, examining the role of universityswitching costs in retaining students, and presenting an empiricalmodel …